Solving Global Issues with XPRIZE

XPRIZE

Digtial Marketing Strategy

Social Media Management

Email Marketing Management

Data Analysis

Communications

XPRIZE is a global non-profit dedicated to inspiring and empowering humanity to achieve breakthroughs that accelerate an abundant and equitable future for all. The mission is to create a world of infinite possibilities, where everyone has access to clean water, nutritious food, affordable housing, effective learning, top-tier medical care, and non-polluting, abundant energy.

The Challenge

Managing social media for over 10 global projects at XPRIZE, a non-profit organization owned by Peter Diamandis and Anousheh Ansari, required a comprehensive marketing strategy to enhance visibility and engagement. The existing digital marketing strategy needed improvements to better incentivize registrations, reach, and tone of voice in coordination with breakthroughs for the benefit of humanity. Specifically, overseeing the $100M XPRIZE Carbon Removal project, the largest incentivized prize in history, required a robust and innovative approach to ensure a successful global launch.

The Opportunity

Upon joining XPRIZE, Grace Clemens conducted a detailed marketing audit to identify weaknesses and opportunities. By proposing and implementing a new approach, I aimed to leverage social media to significantly boost key performance indicators and user engagement. Managing the global launch of the $100M XPRIZE Carbon Removal project, sponsored by Elon Musk, presented a unique opportunity to maximize global reach through coordinated social media efforts. This involved strategy development, copy creation, paid ads, email marketing, organic content, and comprehensive tracking and reporting.

The Impact

The new strategy led to a substantial increase in performance metrics: impressions rose by 122%, engagements by 104%, and post-link clicks by 71.7%. User acquisition increased by 149%, and overall sessions surged by 135%, with social media-driven sessions increasing dramatically—870% from Twitter and 107% from Instagram. These results were the product of a digital marketing audit that drove a data-backed strategy; highlighting the success of the strategic initiatives in driving meaningful impact and delivering tangible results. Specifically, the successful launch of the $100M XPRIZE Carbon Removal project underscored the effectiveness of the new strategy, achieving remarkable visibility and engagement across all social channels.

Project Credits

Client – XPRIZE
Year of Completion – 2021
Focus – Digital Marketing & Marketing Strategy
Services: Audits, Social Media, Communications
Project Team – Grace Clemens
Links: Shared Content Sample Social Media Copy

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