Rosecrans Ventures is a Los Angeles-based talent development firm that provides coaching, consulting, and opportunity to diverse Generation-Z leaders.

We were tasked with conceptualizing and designing the brand identity for this social enterprise in its early stages.

Tasked with creating a visual brand that would appeal to both corporate/executive partners and exceptional high school students, we opted to create a logomark with a sleek, yet futuristic feel. We also selected a color palette with edgy hues to enhance the brand’s aesthetic.